Design should be baked into a project from the very beginning. Our research-driven process delivers decisive, informed solutions for design problems.
Research & User Experience
Business, Industry, & User Research | Documentation
We listen with open minds to the subject matter expert—you. With a natural sense of curiosity and a strong drive to learn, we’re eager to absorb everything we need to know to craft a successful digital experience. We want to understand your organization, industry, and users to deliver a solid foundation for potential design solutions.
Sitemaps | Content Audits | Taxonomy & Hierarchy Design
Information architecture is the design of information. It’s the process of organizing content into thoughtful structures, like categories of content or tasks for the user to accomplish. It establishes hierarchy and importance, and acts as the primary driver of a thoughtful user experience. We take a narrative-based approach to content that builds upon our research to analyze existing copy to see where content may be hindering users and therefore can be improved upon or reworked. Zykin Design uses tools like sitemaps and user flow diagrams to craft smooth, empathetic digital experiences.
Design System Development
Logos | Brand Development | Visual Identity
Design system development means defining the parts that compose a brand identity—logos, colors, typography, voice, imagery, and graphics. We can work with you to create a cohesive design system across your organization. We’ll implement your company’s value proposition and attributes into a flexible system that will inform design decisions across all media.